About us

Mission and vision

We know nature brings life. We have been spreading life through flowers and plants for almost a hundred years, and we will spend the next hundred years fighting for nature’s place in human everyday lives.

Who is GASA GROUP?

Our journey began with the pioneering spirit of Danish farmers, seeking better ways to market their products.

Inspired by "the Dutch clock," they held the first auction at Sorte Brødre Torv in Odense, revolutionizing the sale of fresh products in Denmark.

We have grown to serve a global market and connect producers with consumers worldwide. GASA GROUP is about bringing nature into people's lives, enhancing well-being, and promoting sustainable practices. We remain committed to reducing our environmental footprint and supporting green initiatives.

We are represented in all European markets and have our own sales companies in Denmark, Germany, the Netherlands, Poland, and Hungary, from where we annually distribute over 200 million potted plants to customers across Europe.

GASA GROUP Lifestyle

We have developed GASA GROUP Lifestyle as a tool to understand and predict future consumers.

Filled with mood boards, storytelling, target groups and colours, GASA GROUP Lifestyle is fundamental to all the considerations we make for our future assortment. Understanding the consumer’s lifestyle and needs enhances our desire to deliver ‘Nature to the people’ through our focus areas and value propositions.

We are represented on all European markets

By our own sales companies in Denmark, Netherlands, Germany, Poland and Hungary

GASA GROUP history

From local beginnings to international growth – bringing Nature to the people for nearly a century.

1929 GASA was established in Denmark, as a co-operative of auction-growers. GASA is an abbreviation for GArtnernes SAlgsforening (the growers’ sales association).

1948 GASA experienced great growth after World War II; i.a, the membership increased from 200 members in the 1930s to now 1,200 members.

1961 GASA was divided into three units: Fruit, vegetables and flowers.

1981 GASA Germany was founded.

1986 GASA Holland was founded.

1994 GASA was split into two separate legal entities “Blomster” (flowers) and “Frugt-Grønt” (Fruit-vegetables).

2004 GASA Denmark was established by merging GASA Aarhus and GASA Odense

2012 GASA Denmark and Bøg Madsen merged to GASA BØG.

2012 GASA Poland was founded.

2015 GASA BØG changed name to GASA GROUP.

2017 GASA GROUP Hungary was founded.

2018 GASA GROUP moves to new headquarters at Logistikvej, Denmark.

2019 GASA GROUP Norway was founded.

2022 GASA GROUP Lifestyle was developed and implemented in our workday.

Today, we are still on an exciting growth journey, and we do our best to deliver Nature to the people.

Green strategy and sustainability

At GASA GROUP, we take our responsibility towards the planet very seriously. We want to initiate and implement efforts to reduce, reuse and recycle.

We have a high level of environmental awareness and social commitment. When we make choices, we consider the impact they may have on people and the planet.

Focusing on the activities we can control directly, this means reducing: - our carbon footprint, - our energy consumption - our waste - across the company. Focusing on the activities we can control directly. Nature has a major impact on our health and well-being.

We want to preserve, support and help nature in its work. We want to give back to nature.